Connecting strategic design vision to implementation reality
With over three decades of experience in Product Design (UX/UI) and Front-end Development, I combine strategic vision and technical mastery to transform business needs into functional, responsive, accessible, and results-driven digital products.
Throughout my career, I have worked on over 300 digital projects covering all stages of the process: from discovery and information architecture to high-fidelity prototyping and Front-end development. This 360° perspective ensures my solutions are intuitive for users, aligned with business goals, and technically viable for engineering teams.
Product & UX/UI Design
Creation and evolution of complex interfaces for digital ecosystems. Structuring intuitive user journeys, continuous research, low, medium, and high-fidelity prototyping, and scalable Design Systems architecture to accelerate development.
Front-end Development
Transformation of responsive and componentized interfaces with clean code, high performance, pixel-perfect fidelity relative to the original design, and optimized for engineering integration.
- HTML5, CSS3, Sass, Tailwind and Bootstrap
- Interfaces prepared for React/Angular integration
- Performance Optimization and SEO
- Evolutionary maintenance of platforms and applications
Sites & CMS
Development and customization of institutional websites, blogs, and portals using WordPress and Duda CMS. Full autonomy for content management and updates.
- Custom-tailored themes and layouts
- Creation of custom widgets and content blocks
- Development and maintenance in WordPress/Duda CMS
- Structural optimization and on-page SEO
Landing Pages
Creation of high-converting Landing Pages for paid traffic campaigns, product launches, lead generation, and corporate events.
- Strategic focus on conversion and user experience (UX)
- Responsive and ultra-fast layouts
- Integration with automation tools and CRM
- Modular and flexible structure for A/B testing
Email Marketing & Newsletters
Creation of responsive templates for Email Marketing and Newsletters, ensuring rendering across various clients.
- Development using MJML and specialized HTML
- Responsive rendering guarantee on Gmail, Outlook, and others
- Modular templates for recurring campaigns
Social Media Arts & Banners
Creation of digital graphic assets and static/visual layouts for social media and web banners, maintaining technical consistency and brand identity alignment.
- Promotional and institutional banners for e-commerce and portals
- Editable Figma post templates
- Arts for marketing campaigns, product launches, and digital promotion
How I apply these skills in practice
A transparent and predictable process to ensure on-time and on-budget delivery. The advantage of having Design and Development expertise in a single professional.
Immersion & UX
Understanding client needs and business goals, benchmarking, technical requirements gathering, and information architecture definition.
UI & Prototyping
Creation of flows, wireframes, and high-fidelity layouts in Figma for validation and testing prior to coding.
Front-end Code
Coding the layout into semantic, lightweight, responsive HTML/CSS/JS ready for back-end development.
Delivery & Support
Project published in production, code/theme handover, team collaboration, and post-launch support.
Looking to build a project or boost your team with senior experience?
Let's connect! I build digital products, UX/UI interfaces, front-end code, and Design Systems - working on a project basis or as part of your team.